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About us
Growing a future where nature is accessible for everyone
Our mission and vision
We nurture the Earth by restoring forests, inspiring sustainable action, and envisioning a future where communities and nature thrive in harmony for generations to come.
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Our story
Canada’s Forest Trust Corporation (CFTC) is a leading nature-based solutions social enterprise that is dedicated to creating a lasting ecological impact as a leading Canadian solution to climate change and biodiversity loss. CFTC was established by entrepreneur Gary Zed who has a strong commitment to fostering a sustainable, climate-positive future.
Leaders in forest restoration
We grow Smart Forests™ that sequester carbon, enhance biodiversity, and protect ecosystems.
Champions of tech for good
We monitor forest health through cutting-edge digital dashboards.
Experts in sustainability engagement
We inspire young minds to plant trees for a greener future.
The impact
Redefining nature-based solutions
We restore forests across Canada, blending tradition and technology, helping industries track growth, measure impact, and achieve sustainability goals. We help organizations like businesses and national youth groups reach their sustainability goals, while advancing climate and biodiversity action.
Learning from Indigenous wisdom
We collaborate with Indigenous communities, integrating traditional knowledge to restore forests, respect cultural heritage, and create sustainable, thriving ecosystems.
Meet our team
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Gary Zed
Founder & CEO
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Erin Flood
Chief Operating Officer
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Peter Van Dijk
Chief Sustainability Officer
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Robert Tellier
Chief Revenue Officer
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Lauren Adey
VP, Marketing & Retail
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Zoebelle Flores
Manager, Corporate Development
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Steph Proctor
Product Manager
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Taylor Pirtrowski
Account Executive
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Tracy Dietrich
National Director, Automotive Division
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Peter Porteous
National Advisor, Auto
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Alice Irene Whittaker
Communications Consultant
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Leah Grudgefield
Customer Experience & Strategic Partnerships Lead
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Tim Sanderson
National Advisor, Retail
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Monte Weis
National Advisor, Auto
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Hanna Haddad
Chief Technology Officer
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