About us

Growing a future where nature is accessible for everyone

Our mission and vision

We nurture the Earth by restoring forests, inspiring sustainable action, and envisioning a future where communities and nature thrive in harmony for generations to come.

Our story

Canada’s Forest Trust Corporation (CFTC) is a leading nature-based solutions social enterprise that is dedicated to creating a lasting ecological impact as a leading Canadian solution to climate change and biodiversity loss. CFTC was established by entrepreneur Gary Zed who has a strong commitment to fostering a sustainable, climate-positive future.

Leaders in forest restoration

We grow Smart Forests™ that sequester carbon, enhance biodiversity, and protect ecosystems.

Champions of tech for good 

We monitor forest health through cutting-edge digital dashboards.

Experts in sustainability engagement

We inspire young minds to plant trees for a greener future.  

The impact

Redefining nature-based solutions

We restore forests across Canada, blending tradition and technology, helping industries track growth, measure impact, and achieve sustainability goals. We help organizations like businesses and national youth groups reach their sustainability goals, while advancing climate and biodiversity action.

Learning from Indigenous wisdom

We collaborate with Indigenous communities, integrating traditional knowledge to restore forests, respect cultural heritage, and create sustainable, thriving ecosystems.

Meet our team

  • Gary Zed

    Founder & CEO

  • Erin Flood

    Chief Operating Officer

  • Peter Van Dijk

    Chief Sustainability Officer

  • Robert Tellier

    Chief Revenue Officer

  • Lauren Adey

    VP, Marketing & Retail 

  • Zoebelle Flores

    Manager, Corporate Development 

  • Steph Proctor

    Product Manager 

  • Taylor Pirtrowski

    Account Executive 

  • Tracy Dietrich

    National Director, Automotive Division

  • Peter Porteous

    National Advisor, Auto

  • Alice Irene Whittaker

    Communications Consultant

  • Leah Grudgefield

    Customer Experience & Strategic Partnerships Lead

  • Tim Sanderson

    National Advisor, Retail

  • Monte Weis

    National Advisor, Auto 

  • Hanna Haddad

    Chief Technology Officer